Archive for September, 2009

Sep 24 2009

How Do You Find A Good Realtor?

Finding a good Realtor is a challenging task. 

 Agents that market themselves well are often perceived as “top agents”.  Top at what?  Top sales?  Okay, top sales for 2002?  Top sales for last month? 

It is simply a matter of spin.  Just like data from many charts and graphs.  You can take most reports and ask a question from a different perspective and get entirely different results.

 Hear is our secret to finding outstanding agents.  We look for agents that are active in their professional communities, who take the time to sit on boards and commissions.  An agent that is involved professionally is more likely to be in touch with market trends, laws and opportunities for their clients.

 We review their experience with prior clients.  We take the time to talk to their prior clients.

 We find that most buyers and sellers don’t take the time to call and verify the agents’ references.

 They are told to go out and interview three agents.  So they do and they end up with the agent who convinces them that they can sell their property for the highest price.  Great, they are great at sales, but the sad fact is that unless you live in a small town, or the property is in a niche market, it is unlikely that the same agent will bring in the buyer.

 Therefore, the only person the agent is selling is you.

 This does not get properties sold.

 Buyers’ agents and listing agents have two separate skills.  A buyer’s agent needs to be available to research and find great deals.  They have to be available anytime night or day to jump on an opportunity and write a contract.  In some states in can take hours to write a contract.  The agent needs to be willing to stay awake and do the work until it is done or another agent can get their contract accepted first.

 Think that it doesn’t happen in this market?  Think again. There are opportunities in every market. 

 Both the buyer’s agent and listing agent have to be pleasant and tough negotiators.  If they are not kind and they are not respectful, it is less likely that their contract will get accepted if they are a buyer’s agent or their property will be shown if they are a listing agent.

In addition both agents need to know real estate law and contracts.  They also have to have experience.  I can look through correspondence on numerous deals and point out where there could have been problems if the agent did not have experience. - In fact I will post them in future blogs.

 Aside from the skills mentioned, the listing agent needs to have serious marketing skills.  They need to create a buzz about a property before it is listed for sale or rent.   

Part of marketing a property is the packaging.  A property may have issues, but if it presents well then it is more likely to sell.  Consider a gift wrapped in beautiful paper and a hand tied bow.  The gift could be modest, but the mental anticipation has shifted. 

 Studies have found that when the same gift is given to different people, more people are pleased with a gift which is well presented. 

 Why do people take the time to look good for someone else, or before they go to a meeting.  It is all perception.

 Real Estate Search and Sale is available to help you locate a real estate agent at no charge.  In fact, if you select a Realtor from our network we will give you $100.00

How does this work?  Highly qualified agents have contacted us and would like to work with our clients.  In fact, they pay us a portion of their commission to work with you.

Why? 

1). Agents want to work wit clients who know that they are prescreened.  This sends a message to the client that this agent has shown some level of skill and experience.

2). Agents are often good at selling property but not themselves.  As noted above, some agents who sell themselves are not great at selling property.  We all have a vested interest in helping you.

3). Agents love to work with us.  We are experienced agents and are involved in our communities.  We appreciate what it takes to be an agent that goes above and beyond for our clients. 

4). Agents know that once you meet with them, work with them and obtain your goals that you are likely to use them again and refer everyone you know.

We only benefit if you are happy.  Our system also relies on referrals from you.  Therefore it is in our best interest to ensure your satisfaction. 

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