Feb 20 2008
For Sale By Owner Success! Part I
For Sale By Owner Success! Part I
It is no secret that most people who elect to sell their homes on their own, For Sale By Owner (FSBO) give up and hire a Realtor.
Realtors feed on For Sale By Owners because they are taught in their very first real estate marketing course that the FSBO’s almost always convert to Realtor clients. It is just a matter of which Realtor will real them in.
I am going to keep this painfully simple in Part I, as I want you to think through each step and simply ponder what I am saying before you read Part II.
Most buyers are represented by *Realtors. Realtors will take the path of least resistance and look up only the homes listed on the multiple listing service, or mls. If you are not there, your home will not be shown. It is that simple.
Access to your home is key. Like I said, Realtors are very busy and will take the path of least resistance. Think about how they are going to show your home when you are not there. Do you want to give everyone that calls the combination to your lockbox? How do you know that they are really a Realtor? You don’t.
The answer is to use a special electronic lockbox that is only available to Realtors. I have never known a Realtor, who is trying to reel in a For Sale By owner offer to lend the home owner their lockbox. The lockbox can record which Realtors are visiting your home and at what time they entered the home. This is essential! If anything is lost or broken, you have a way to track it.
Okay, I was going to wait until Part II to give you more information, but you will soon see that I am not patient when conveying pertinant information.
Realtors are hungry! Especially in this market. They can be a real estate agent looking for a home for sale in Maryland, home for sale in Washington, or home for sale in Virginia, they are all hungry. If you are offering the buyer’s agent less than 3%, your home will be shown less.
Less showings means it is less likely your home will sell for the asking price.
Read ALL available blogs on home for sale before you put your home on the market.
Because this is a new blog, it will take some time for me to get all sections posted.
Post if you have any questions. Chances are that many other home owners have the same questions.
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